Digital Marketing Specialist | EcoTarium

Digital Marketing Specialist

Department: 
Advancement
Effective Date: 
December 2018
Reports to: 
Director of Marketing and Communications
Status: 

Full time - Salary/Exempt

Salary range: low to mid 40k

Position Summary: 

The EcoTarium, a museum of nature and science, seeks a skilled and detailed-oriented team player as a Digital Marketing Specialist. Responsible for contributing to and implementing digital marketing strategy in order to increase visitor engagement, broaden audience base, and improve marketing and sales efforts in line with EcoTarium strategic plan programming and priorities. Create consistent, meaningful content on all digital and social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media. 

Qualifications: 
  • Bachelor's Degree – BA/BS
  • A minimum of 1-3 years of experience in planning, writing and managing social media networks, websites, electronic communications, and other online media 
  • Demonstrated skill and comfort in proactively building an online network and relationships with a virtual constituency
  • Graphic design experience  
  • Excellent communications skills, collaborates well in a small team, self-starter and enjoys working in a fast-paced environment
  • Ability to tailor message formats and content to target audiences 
  • Able to identify high performing topics or issues in current digital marketing efforts
  • Proficiency with much of the following: social, (Hootsuite, LinkedIn, Instagram, Twitter, FB, etc.) digital, (Eloqua, CMS, WordPress, UberFlip, Constant Contact, Mail Chimp, Google Analytics), design (Photoshop, InDesign, Illustrator, After Effects, Prezi, PowerPoint) and video editing (IMovie, Final Cut Pro or the like), one or more organizational platforms (Trello, Wrike, OneNote, Slack, Evernote) and Microsoft Office.
  • Experience with paid search a plus
Responsibilities: 
  • Design and produce high-quality, shareable, and unique content across a variety of channels
  • Manage a rich content editorial calendar
  • Build and oversee database of photo and video assets
  • Manage all social media sites, utilize any social media outlets that are conducive to the museum’s growth
  • Build, deploy and monitor all social campaigns, paid and organic search engine marketing
  • Support marketing planning with Director of Marketing & Communications, and collaborate closely with internal stakeholders
  • Maintain institutional website
  • Responsible for keyword research, SEO, SEM and web optimization
  • Drive new website ideas including possible development of podcast and blog
  • Curate content for monthly newsletters and eblasts, maintain all distribution lists
  • Maintain inventory of printed materials, handle design edits as needed
  • Build and manage all reporting activities including campaign performance and ROI analysis
Non-Essential Functions: 
  • Other duties as assigned
Instructions: 

Please send cover letter and resume to: Human Resources, Attn: Digital Marketing Specialist, EcoTarium, 222 Harrington Way, Worcester, MA 01604 or email: with “Digital Marketing Specialist” in the subject line. Review begins immediately, applications accepted until position is filled.

EOE